What’s up at BLUEZONE MUNICH this month ?

Under the sign of “MAN & MACHINE”, the BLUEZONE Munich fair highlights this season,

the differences in denim design, made by Man and/or Machines…

But what else is “not to be missed” this time in Munich ?

Bluezone Munich, having one of the clearest and widest offers in the global denim fair Universe,

one can find the crafted, international premium and “made in Europe” part of Denim in the Catalyzer hall #6.

The Keyhouse hall #7 has proved it’s international “key-role”,

by promoting and highlighting innovation and durable developments, in the denim and high-tech worlds.

By the way, another exciting seminar by Li Edelkoort & BMW World will be featured there.

An important focus will be given again to the All Star Mills Hall #7, where the fair initially started….

It’s the place where you meet with blockbuster denim-makers, and where the recently created “Concept-Zone” and “Denim-Club” are located.

The Concept Zone will give more insight on thoughts and market directions, implemented by Human ( emotional ) creativity,

and Machine generated ( logical algorithms ) creativity….

Yes, because this is facing our industry… garments properly designed by machines, and we are not talking of an update of Illustrator here….

But will these softwares be more creative, more fashionably-irrational then passionate humans can be ?

The Concept-zone in hall #7 will be the place to discover more about it !

The Denim-club will be the multi-function place in that same Hall,

where denim people will hold seminars, exchange on market trends and directions, share their know-how…

or simply get together for a great denim Lunch and business-meetings !

• We heard a big “Denim Lunch » is in preparation with the SPORTSWEAR INTERNATIONAL magazine

• Mohsin Sajid will talk about denim-trends

• Thomas Stege Bojet from Denimhunters will share his incredible know-how

• Denim-master Panos Sofianos will invite guests to exchange on denim Innovation, durable developments and much more.

So many things to discover, to attend, to share….

A very dark deep indigo BLUEZONE, don’t miss it on the 30th and 31st this month !

See you there !

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