DENIM, BUSINESS, FASHION AND CO.

So, who’s next ?

I must admit that, for a few seasons,  I’ve been sulking the Who’s Next Paris persuaded that new trends were at Capsule and MAN / WOMAN tradeshows… and then … I got tired of beardeds!
I was suffering from a plaid shirts and « Camo »jacket overdose!
A need for freshness and optimism took hold of me!
But where could I satisfy this thirst for fresh blood?

I noted that Tom Van Der Borght, our favorite at Premium was exhibiting at the Who’s Next as part of « The Future of Fashion Program »  organized by « Not Just a Label. » So I put on my running shoes and I went on a Sunday hike at the Porte de Versailles!

« Play »! A rather promising theme, isn’t it? Arriving at the « Hall 7 » I was greeted by a Furby Wall and arcade games … it doesn’t take much to me!
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But what about the collections? After several minutes of wandering in a maze of traditional oldish brands I finally arrived at the « Not just a label » corner where exposed, among others, the fascinating Dora Abodi, the very promising Julie Paskal and Dinu Bodiciu’s neon hats. Don’t miss them!
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Then I went to discover Andrea Crews’ first menswear collection « Stay True ». The Crew twisted the chav’s wardrobe and created prints inspired by « 90ies’ Gastas » and « Gang wars » ! Their fabric selection is really unexpected as they used materials like felt for sweaters, and leather piecings on sweat pants ! They also presented a preview of their next collabs with Eastpak, « My Little Pony » (already available at Colette) and Transformers ! Amazing !
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First « Andrea Crews » menswear collection  « Stay True » // « Andrea Crews » X « Eastpak » Preview
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Maroussia, Andrea Crews’ founder // Transformers leather sweater // « My little pony » collab (available at « Colette »)

I also ran into the crazy polish brand Mr Gugu & Miss Go who invaded the « Hall 4 » with their army of wide-eyed cats and their psyche prints!
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And I fell in love with the crazy pink glasses by Quay Eyeware Australia!
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This 4 hours treck left me exhausted! So much walking and wandering to find the few gems scattered in such a huge tradeshow!
I went back home dreaming of the day when some godsquad would finally create an event gathering all these fresh and offbeat brands that the fashion world needs so much!

So who’s next ?

http://tomvanderborght.com/wp/
http://www.notjustalabel.com/
http://www.doraabodi.com/
http://cargocollective.com/paskal/About
http://www.dinubodiciu.com/
http://www.andreacrews.com/
http://mrgugu.com/
http://quayeyeware.com.au/
#whosnext #trend #report #tomvanderborght #notjustalabel #thefuturoffashionprogram #doraabodi #paskal #dinubodiciu  #andreacrews #mrgugu #quayeyeware