DENIM, BUSINESS, FASHION AND CO.

Amsterdam Denim Week

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The world is full of « Fashion weeks », but a true « Denim fashion week »,
that would be something new….
As denim fanatics we always attend fashion weeks and find relevant & exciting things
« over here and over there ».
It really depends on the countries and cities, sometimes it’s overwhelming,
sometimes it’s just « bits and pieces ».

But a true « Denim week » that would be something totally new and exciting to our eyes…

So the other day we made it to Amsterdam….
In our minds we went there to discover the « Denim Kingpins show »,
a fabric show which was held for the first time on european ground….

And what we discovered was way beyond our expectations!
The entire city had played the game. Under the name of the Amsterdam « Denim days »
were three different activities :

City Center :
A special walk with denim Flagship stores and Denimbrand HQ’s featuring special exhibitions….
Tenue de Nimes, G-Star, Butcher of Blue, Denham, Tommy… you name it…

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Blueprint :
Blueprint was a first step to a public tradeshow, held by denim brands targeted
to the final consumer….
The same Amsterdam based denim brands showed their goods, same good energy….

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All this was topped by special initiatives like :
– The House of Denim and the Amsterdam Fashion Insitute who had their gatherings,
parties, exhibitions…

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– Amsterdam based denim HQ’s had organized buses and boats to take around 60 textile
& fashion journalists to their Offices & Show rooms.

Denim Kingpins :
And yes, there was also the « Amsterdam Denim Kingpins show »…
The fabric show which has made us come to Amsterdam.
44 exhibitors, including Candiani, Martelli, Invista, Velcorex, Tavex, Royo,
Advance Denim, Prosperity and many more.
The show was cool, in a beautiful authentic setting, relaxed and truly efficient !

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All this was marvelously well linked together,
even the « denim life » in our hotel, where we had the chance to bump into
« Denim kingpins » like Pierre Morrisey while having breakfast…
So we said to ourselves…
this is purely amazing and next time we’ll give it a few more days !

Thank you Amsterdam, thank you Kingpins !

#Kingpinsshow #AmsterdamDenimDays #AdvanceDenim #HouseOfDenim
#G_StarRawForTheOceans  #Kapow